Querri for Customer Segmentation Know your best customers, to target better and grow faster.

Querri helps you uncover your most valuable customer groups automatically using smart segmentation. Whether you want to compare customer types by revenue, behavior, region, or advanced clustering, Querri makes it fast and easy to find the patterns hiding in your data.

See Customer Segmentation in Action

Watch how Querri automatically discovers customer segments and helps you understand your most valuable customers

Why It's So Hard to Know Which Customers Actually Matter

Most businesses are sitting on piles of customer data, but don't know how to use it to answer basic questions like:

"Who's loyal?"

"Who's likely to churn?"

"Which customers bring the most value?"

Spreadsheets make it hard to compare patterns.
BI dashboards can't discover segments on their own.
And advanced methods like clustering usually require specialists.

That means you're stuck guessing instead of knowing, and missing chances to personalize marketing, improve service, or grow key relationships.

Customer segmentation challenges
Querri customer segmentation interface

How Querri Simplifies Segmentation

With Querri, just ask:

"What are the key customer segments in our data?"

"Group my customers by spending and order frequency."

"Which segments are growing fastest?"

Querri will explore your data, clean it up, and automatically group your customers—using clustering (like K-means) or simple breakouts (by region, store, behavior). It can recommend how many segments make sense, label them based on traits, and give you easy ways to compare trends. Once you've got segments, ask Querri to visualize how they're performing or how they've changed over time.

What You Gain When You Finally Know Your Customers

Clear Visibility into Who Your Customers Are

Smarter Targeting for Marketing and Sales

No More Waiting for a Data Team

Actionable Insights That Improve Retention and Revenue

How-To:

1

Upload your customer data

From Excel, CSV, database, or cloud app. Include columns like Customer ID, revenue, order count, join date, location, etc.

2

(Optional) Add more context

You can upload additional data like product preferences, support ratings, or campaign responses. Querri will help you match them.

3

Clean and prep your data

Prompt: "Fix column names, remove duplicates, format dates, and fill missing values." Prompt: "Merge customer and order data using Customer ID."

4

Ask for customer segmentation

Prompt: "Find the best customer segments using revenue, recency, and frequency." Prompt: "Group customers by store and product preference."

5

Analyze the results

Prompt: "Show churn rate and revenue trend by segment." Prompt: "Describe what makes each segment different."

How to create customer segments with Querri

Best Practices:

Start simple, then go deeper

Segmenting by store or region is easy and useful. Then try asking Querri to run clustering to find more nuanced groupings.

Name your segments clearly

Whether Querri suggests names or you do it yourself, clear labels like "VIPs," "At-Risk," or "Frequent Bargain Shoppers" make it easier to act on insights.

Use at least 6–12 months of customer data

This helps capture meaningful trends and recurring behavior, like holiday buyers or loyal customers.

Track key fields: revenue, number of orders, join date, and location

These give you a good base to calculate recency, frequency, and value—standard inputs for smart segmentation.

Customer segmentation best practices

FAQs:

I'm not sure what to segment by. Can Querri help?
Yes! Just ask "What are some smart ways to segment my customers?" and Querri will suggest options based on your data.
What if my data is messy or incomplete?
Querri will flag issues and help you fix them—like standardizing column names, deduping customers, or filling missing values.
Do I need to understand clustering algorithms?
Nope. Querri can run K-means or other models in the background and explain what the segments mean in plain language.
Can I just segment by geography or store?
Absolutely. Not every segmentation needs AI. Sometimes slicing your customer base by store, zip code, or sales channel is the most useful.
How do I use the segments once they're created?
Ask Querri to compare performance, track over time, or export the list. You can also filter reports or marketing lists by segment.
Can I combine multiple files for a richer view?
Yes. Querri makes it easy to join datasets—like customer orders + campaign history—to run deeper analysis.
Will it be easy to repeat this analysis later?
Yes. Just save or automate the workflow so it runs again with your latest data over time.
Can I combine this with marketing data or support logs?
Yes. Querri can join multiple datasets and help you compare engagement or satisfaction across segments.
Frequently asked questions about customer segmentation

Ready to Build Smarter Segments?