Querri for Optimizing Ad Spend See Which Ads Work, Why They Work, and What to Do Next
Querri helps you figure out exactly what's working in your marketing budget. Bring in campaign and sales data, run real attribution analysis, and shift spend to where it actually drives results—no code or data engineering required.
See Ad Spend Optimization in Action
Watch how Querri connects your campaign data to real business outcomes in just minutes
Why Optimizing Ad Spend Is So Hard
Ad platforms are easy to launch but hard to align with real business results.
Spend is tracked in one place, clicks in another, and conversions (if tracked at all) live in a different system, often your CRM, sales pipeline, or ecommerce platform. You might use a Customer Data Platform (CDP) like Segment to connect it all, but most teams still rely on exported spreadsheets. Attribution gets messy, ROI is unclear, and gut instinct ends up guiding major budget decisions.
That means wasted ad dollars and missed chances to double down on what actually works.
How Querri Connects Campaigns to Real Business Impact
Querri helps you optimize spend using the data you already have—no integrations required. Upload exports from Google Ads, Meta, LinkedIn, email platforms, and your CRM or order system. Querri walks you through joining campaign data with real outcomes like purchases or demo bookings. You can apply attribution logic—first-touch, last-touch, or time-based—and get answers to questions like:
- "What's my return on ad spend by platform over the past 90 days?"
- "Which campaigns led to sales within a week?"
- "What's the cost to acquire an enterprise lead across all paid channels?"
You can even use CDP exports if you have them (e.g., from Segment or HubSpot) to bring in richer user journeys. Querri helps clean, match, and analyze it all without requiring technical skills or setup.
What You Gain When You Finally Know Your Customers
Clear Visibility into Who Your Customers Are
Smarter Targeting for Marketing and Sales
No More Waiting for a Data Team
Actionable Insights That Improve Retention and Revenue
How-To:
Upload Campaign Data
Start with exported data from ad platforms like Google Ads, Meta, LinkedIn, and email marketing tools.
Upload Sales or Conversion Data
You can upload additional data like product preferences, support ratings, or campaign responses. Querri will help you match them.
Prompt for Cleaning and Matching
Ask Querri to fix naming inconsistencies or merge datasets. Prompt: "Standardize campaign names and join ad spend with sales data."
Apply Attribution Logic
Choose your model: first-touch, last-touch, or custom lookback windows. Try: "Show revenue by campaign using 7-day attribution."
Analyze and Automate
Ask: "What's my CAC by platform for Q1?" "Which audience segments had the best ROAS?" Save as a report or dashboard to track over time.
Best Practices:
Link Spend to Sales—Not Just Clicks
To get real ROI, connect your ad spend to actual business outcomes. Even without a CDP, joining CRM and campaign exports gives you actionable insight. Querri helps merge the data cleanly, even when formats don't line up.
Clean and Consistent Campaign Naming
Standard UTM parameters and campaign naming conventions help you group and analyze performance more accurately. If names vary across platforms, ask Querri to consolidate them.
Decide on Attribution Strategy
First-touch? Last-touch? Something in between? You don't need to guess. Querri can apply different models and show you what changes.
Add Context with Segments
Looking at ROAS by audience, region, or product category can reveal patterns that aren't obvious in channel-level summaries.
FAQs:
Do I need a Customer Data Platform (CDP)?
What if my data is messy or incomplete?
What attribution models can I use?
Can I automate these reports?
What's the minimum data I need?
Can I combine multiple files for a richer view?
Will it be easy to repeat this analysis later?
