KPIs and the Five Dimensions
The numbers that run your business, always current and agreed. And the ones nobody is watching yet.
Describe a KPI in a sentence. Querri measures it from your data, keeps it current, and quotes the same number in chat, dashboards and your AI tools. Each night it checks your KPIs against revenue, cost, efficiency, quality and risk, and tells you what nobody is tracking.
One definition, everywhere
Define a KPI once, and every team quotes the same number.
A KPI starts as a sentence and becomes one definition Querri measures from your data, tied to the part of the business it measures: revenue, cost, efficiency, quality or risk.
A narrated walkthrough: each KPI is defined once, so everyone calculates it the same way, and each one shows which part of the business it measures.
Why it's hard
Keeping KPIs agreed and current has always taken real work.
KPIs are the handful of numbers a company agrees tell it how it's doing. Each needs one agreed meaning, a value measured from the real data, and the same current figure wherever it's quoted. Keeping all three true, month after month, takes effort with any tools.
Pulling the numbers together
Gathering the latest figures for each review takes time, so they can be a few weeks old by the time they're discussed.
Definitions that drift
Definitions written down in one place can drift from the query that actually produces the number.
Two versions of one number
Different teams can end up with different figures for the same KPI, and time goes to reconciling them.
AI without your definitions
An AI chat that doesn't know your definitions has to pick one each time, so the same question can come back with a different number.
Querri makes this easier: say what a KPI means once, and the same current number shows up everywhere it's quoted.
The fix
Say it once, in a sentence. Get the same number everywhere.
Describe the KPI in plain words. Querri writes one query against your table's real columns, checks it for one table and one row per period, and runs it on your data before anything is saved. Then it rewrites the definition to say what the query actually did, and tells you where your data forced a difference.
- When the view it's measured from rebuilds, the KPI recomputes. Nobody rebuilds a deck.
- Ask for it in chat, on a dashboard or in Claude and you get the same figure, quoted from the KPI.
- Every KPI is one readable query over one named view, with a history of every change to how it's calculated.
- A KPI is saved only when you confirm it. Name it before the data exists and it waits until a table can measure it.
Numbers you can quote
The numbers stay current, and never mislead.
When the view under a KPI rebuilds, the KPI recomputes. A missing period stays blank instead of reading as zero. Someone who can see only some rows gets the definition and no number, never a partial total labelled as the company's.
- The definition stays with the number, so anyone can see what a KPI counts before they quote it.
What nobody is watching
Every business runs on revenue, cost, efficiency, quality and risk. Querri checks you're watching all five.
Every KPI is tied to at least one of the five. Each night Querri checks every dimension for a KPI that a business question actually uses. A dimension with none is a gap, ranked ahead of everything else, and so is a KPI that no question uses. For each gap it proposes up to three questions, checked against your data, and leaves them in the Inbox for a person to accept.
In the app
A KPI in the Library, and one measured from a sentence.
These are screenshots of Querri with a demo company's data: a KPI with its dimension and source view, a number nothing was tracking, and the KPI measured from a one-line request.
Question-first setup
Start from the question. Querri builds the data around it.
Setup opens with "What keeps you up at night?" Querri turns your words into business questions and writes them into the Library with up to three KPIs, held as targets before any data is connected. When the data arrives, it works through up to six of the questions you chose and checks each answer with a real query.
- It judges each proposed question on four tests: broad enough to organize follow-ups, an ongoing concern, pulls related questions together, and tied to your business rather than a textbook company.
- Each question links to the KPI that measures it, so a question with no number behind it shows.
- Whenever someone adds data, Querri checks which open questions it can now answer.
How it works
From a sentence to a number the whole company trusts.
- 1
Say what you want to track
"Track net retention as a KPI." Or start from what keeps you up at night and let Querri suggest the questions and KPIs.
- 2
Querri measures it
It writes and checks one query, runs it on your data, ties the KPI to its dimensions and tells you if the data forced a different definition. Once you confirm it, chat, dashboards and Claude all quote the same number.
- 3
It checks coverage every night
Querri looks for the dimension nobody is watching and the KPI no question uses, and proposes questions in the Inbox for you to accept.
Who it's for
One definition, three people who rely on it.
Data consumer
Ask for a number the company tracks and get the agreed figure, quoted from the KPI, in chat, on a dashboard or in Claude.
Data owner
Name the metric in a sentence, even before the data exists. Querri measures it when it can, tells you where the data changed the definition, and points at the dimension you've left empty.
Data team / IT
Every KPI is one readable query over one named view, with a history of every change to how it's calculated, so no transformation hides inside a metric.
FAQ
Questions about KPIs
What are the Five Dimensions of Business Value?
Revenue, Cost, Efficiency, Quality and Risk. Every KPI counts toward at least one of them, so it's obvious when a team tracks revenue and nothing else.
Isn't five categories too simple for our business?
It's the top of the map, not the whole map. A KPI can count toward up to three dimensions, and you track as many KPIs as the business needs. The point is seeing at a glance that Risk is empty.
How do I add a KPI?
Say it in a sentence, like "Track net retention as a KPI." Querri writes the query against your data, runs it, and tells you if the data forced a different definition. The KPI is saved only when you confirm it.
Can I add a KPI before the data exists?
Yes. Name the number and it's held as a target until a table can measure it. Setup can write up to three KPIs into the Library before anything is connected.
Will Querri change our KPIs on its own?
No. It proposes; you decide. A KPI is saved only when you confirm it, and nightly findings wait in the Inbox until a person accepts them.
We already have scorecards. Why add this?
Keep them for the numbers you've chosen. Querri adds what a scorecard can't: which parts of the business have no number at all, and the questions to start measuring them. Its KPIs also reach chat, projects and Claude.
Who sees which numbers?
With row-level access, someone who can see only some rows gets the KPI's definition and no number, never a partial total labelled as the company's. Querri is SOC 2 Type II, HIPAA and ISO 27001:2022 certified, and it never trains a model on your data.
Agree on the numbers once. Then find the ones you're missing.
Querri measures your KPIs from your data, keeps them current everywhere they're quoted, and checks every night which of the five dimensions nobody is watching.
SOC 2 Type II, HIPAA and ISO 27001:2022 certified, and your data never trains a model.