Google Ads + Querri
Querri reads daily performance for your Google Ads campaigns, ad groups, ads, keywords, search terms and audiences, and puts ad spend beside the revenue it should be producing.
Querri only reads from Google Ads and never changes your records. SOC 2 Type II, HIPAA and ISO 27001:2022 certified, and your data is never used to train a model.
What you can answer
Google Ads reports cost in micros, millionths of your currency, so a raw export needs converting before anyone can read it. Record that rule once in Querri and every answer and chart shows cost and cost per conversion in normal currency.
Facts & rulesThe search terms report lists what people actually typed, but sorting thousands of rows for wasted spend is slow work in the Ads interface. Querri ranks terms by cost with zero conversions and keeps that view on a dashboard for the next negative-keyword review.
DashboardsSpend sits in Google Ads and revenue sits in your billing system, so the comparison is usually a spreadsheet someone updates by hand. With Stripe connected too, Querri sets weekly spend against new revenue and tracks the ratio as a KPI.
KPIsWhat comes over
Querri copies this data into your Library on a schedule, next to every other system you connect, so one question can draw on all of it.
Each sync reloads the data you picked, daily, weekly or monthly, or whenever you run it by hand.
Querri reads from Google Ads and never creates, edits or deletes anything there. Every answer runs on Querri's own copy.
Querri's own sharing and row-level access decide who sees which rows, in chat, dashboards, Claude, ChatGPT and the API.
How to connect
Say "connect Google Ads" or pick it from the connector catalog.
Sign in with a Google account that has direct access to the Google Ads account and approve access, then enter that account's customer ID. Each connection reads one ad account.
Pick the data you want and how often it refreshes, then approve the first load.
The data lands in your Library, ready for chat, dashboards and scheduled reports.
FAQ
With your Google sign-in and a customer ID. Tell the Connector Agent you want Google Ads, sign in with a Google account that has direct access to the ad account, and type in its 10-digit customer ID. Dashes are fine; Querri strips them.
Seven sources: campaigns, ad groups, ads, keywords, search terms, conversion actions and audiences. All but conversion actions arrive as one row per day with impressions, clicks, cost and conversions. Keywords add match type and quality score, and conversion actions carry counts and value.
Whenever your schedule says: daily, weekly or monthly, plus any run you start by hand. Google Ads data is replaced in full each time rather than appended, and your questions are answered from the stored copy in your Library.
A 30-day window. Every sync pulls the latest 30 days of daily performance and drops anything older, so the data suits recent spend, search terms and pacing rather than year-over-year comparisons.
No. Querri only reads from Google Ads. It never creates, edits or deletes records there, and every answer runs on Querri's own copy of the data.
Yes. Querri is SOC 2 Type II, HIPAA and ISO 27001:2022 certified, credentials are stored encrypted, and your data is never used to train a model.
Keep exploring
Connect Google Ads, add the rest of your systems, and get answers your whole team can check.
